If you have been tasked with the responsibility of putting on an event, it can seem like a daunting task at first. There are many things to think about, so let’s focus on some key areas that will make your event GREAT.
Whether you have been asked to arrange an exhibition stand, an awards ceremony, expo, or product launch – here are a selection of important things to remember that will set your event apart from the rest:
1. Make a positive first impression…
Your clients and customers will judge you from the first instance. If your stand, stage, or venue looks great then you are off to a great start. Your image is everything in this day and age.
Think about the kind of mood you want to create for delegates. If you want to sell your message, product, or service – get your clients on side by controlling their perception of your brand. This can be done through carefully constructed lighting and beautifully designed audio.
2. Get the message across…
With so much organising to do, and all the logistics to think about, it’s easy to lose site of the reason you are putting on an event in the first place.
Make sure to get your branding and message over. This can be done through the use of digital displays and signage, large screens and projectors. Consider having a human presenter who can take your clients on a journey that’s well planned out and answers any questions about what you are trying to offer.
3. Data is money…
Now that you have wowed your guests with incredible sound and visuals, created the perfect environment, and sold your message strongly – don’t let them get away.
Make sure to collect the contact details of your prospective customers, or you could lose them forever. There are many ways to get personal info without appearing too pushy.
Competitions are a great way of getting those all important contact details, as are interactive games or quizzes. Once you have a list of telephone numbers or email addresses, you can follow up on the event with some warm leads.
4. Make your budget work for you…
Whether you have a huge budget, or are working on a shoestring, there are many ways to make your budget work. It’s all about keeping things simple and concentrating on the aspects that work, and forgetting those that don’t.
Aventeq work all year around with companies large and small, providing reliable event management and production.
Let the experts handle your AV, Rigging, Staging, Digital, and Support requirements so that you can enjoy the day and concentrate on the things that are important to you.
We also offer an extensively stocked Dry Hire service, so if you need something short term – let us help.
We have a long history of exceeding client expectations all over the world. Why not get in touch and speak to one of our experienced team members about your event? Contact us.