Internationally recognised brand Etihad Airways required audio visual technology and a venue that would do justice to a prestigious press launch and performances. Zoe Mutter of AV Magazine discovered how the event AV experts at Aventeq delivered a supreme solution at Palacio de Cibeles in Madrid.

Here is an excerpt from the feature. To read the original article click here.

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Audibility across the whole event space

To fit in with the band’s rider specification a Midas M32 console mixed its front of house and monitor mix. As space at front of house was restricted other mics – which were all Shure ULX-D – and a performance from a flamenco band were mixed using a Yamaha LS9.

The main act – a rousing performance from Il Volo – required three vocal mic mixes and playback in addition to a three-way monitor mix. A Dante network was also utilised between the stage and amplifiers.

An L-Acoustics line array provided the necessary coverage, audibility, simple rigging and minimal footprint in the truck. Due to the venue’s challenging acoustics the audio crew decided to keep the system as simple as possible with two hangs of five L-Acoustics Kiva suspended on cantilever truss sections from the main goal post truss system.

Subs were placed beneath these along with two further Kiva cabinets positioned on stands either side to increase coverage in the seating area to the back without needing to push the main hangs too hard.

“The high, complex arched ceiling, sheer size of the event space and its hard stone surfaces demanded that levels were carefully monitored to avoid loss of coherence arising from the slap back and nearly 10 second ambient reverb,” said Garratt.

“Drape baffling was used to attempt to mitigate some of these problems. We were pleased with the L-Acoustics system’s capabilities with both the band and speeches, maintaining an excellent level and audibility across the whole event space.”

Communicating the brand message

Video was arguably one of the star attractions of the show as the main brand messages were displayed through VT stings and – with little or no PowerPoint – it was imperative these stood out.

The custom-built, curved rear projection screens were an integral aspect of the set design and complemented its clean lines. These acted as the main content screens and – twinned with the projectors – offered a high level of brightness, even in daylight hours.

“Christie Roadster HD14Ks carried out the projection because we find they offer flexibility, robustness and value for money. With the inclusion of the Warp cards as standard and the excellent flying frame, the Roadster range is the backbone of our rental fleet.”

Elsewhere the three metre wide by five metre high 3.9mm Absen LED display positioned centre stage was ideal for a demanding environment such as Etihad Airways’ event where content and achieving the best screen resolution possible was key whilst maintaining a realistic budget. “It proved excellent in the free-standing configuration we used,” added Garratt.

A pair of Samsung ME95, 95in displays enhanced the involvement of the audience at the back of the room. The client provided video content in the correct aspect for both screens which was played back using PlaybackPro running on MacBook Pros.

A live feed was displayed predominantly on the projection screens and during the band’s set the LED screen was used to produce artistic effects with a live feed and graphics created by Etihad’s in-house visual communications department. They took inspiration from the architecture of Madrid and Abu Dhabi as well as the facets of Abu Dhabi motif which is an important part of the new Etihad brand.

Working with all digital inputs and outputs, video operator Jason Brown switched the two PlaybackPro machines with back-up, PowerPoint PC with back-up and SDI camera feed. As with all Aventeq’s DVI distribution, Kramer C-FODM fibre optic transmitters were utilised.

For Garratt and his team, the new Analog Way Midra PLS350 range has proven to be at the forefront of usability, flexibility and fits well in to the company’s collection of equipment. He said: “We used the PLS350 switchers and Orchestra controller which is a recent addition to our stock and allows us to run up to six switchers simultaneously. This gives us the flexibility to provide matrixed switching where there isn’t perhaps the budget or time for our Vista Spyder system.

“We also worked with two JVC HM-790 cameras to film the event as they prove to be excellent for both electronic news gathering and live work with an impressive range of lenses and accessories available whilst maintaining great low light quality and overall image fidelity.”

To read the original article in full click here.